Singapore-based ride hailing app firm Grab Holdings Inc. signed an e-commerce partnership deal covering the country, Malaysia and Thailand with a regional operator of Japanese discount store chain Don Quijote, the app firm said Thursday.

Under the deal, Grab will serve a preferred on-demand delivery service provider of the Pan Pacific Retail Management, which runs stores with the Don Don Donki brand in the three countries.

The two companies plan to expand their business tie-up to the rest of Southeast Asian countries, according to a Grab PR official.

The firm said in a statement the partnership "aims to offer consumers a more convenient and rewarding online and in-store shopping experience to cater to new consumer expectations of ultra-fast door-to-door delivery."

The tie-up will enable consumers in Singapore, Malaysia and Thailand to shop and pay for products of Don Don Donki on the Grab app called GrabMart, with the products delivered immediately or on a planned date to their door.

Another app called GrabPay will also allow its users in Malaysia to make cashless payment for their offline purchases in Donki stores.

Satoshi Machida, the president of PPRM, said in the statement, "As one of the leading e-commerce platforms, this partnership with Grab will allow us to gain a foothold online and reach out to more consumers as a complement to our ongoing market expansion."