The Japanese arm of Fiat Chrysler Automobiles M.V. will enter competition with BMW and Mercedes in the country's high-end sedan market by launching four models of the Alfa Romeo Giulia series next month.
FCA Japan Ltd. said it will begin selling the four models on Oct. 14 nationwide, including the Giulia Quadrifoglio priced at 11.32 million yen ($104,000). The prices of the three other models range between 4.46 million yen and 5.97 million yen.
The Tokyo-based company said it will increase dealerships selling Giulia sedans to 60 within 2018 from 44 as of mid-October of this year.
