Japan's youngest professional shogi player, 14-year-old Sota Fujii, set the all-time record for consecutive victories with his 29th straight win in official matches of the traditional board game.

Fujii surrounded by members of the press after defeating fellow fourth-dan player Yasuhiro Masuda, 19, in the prestigious Ryuo Championship finals at the Shogi Kaikan hall in Tokyo.

Fujii at the Shogi Kaikan hall after defeating Masuda.

Fujii (standing) enters the match venue at Shogi Hall in before taking on Masuda in his bid to set a record consecutive winning streak of 29 victories.

Fujii poses with a paper fan bearing the Japanese word "taishi," meaning "ambition," in Osaka on June 7.

 Fujii was seen posing with a big shogi piece in Tokyo in September 2016.

Undated photo shows an infant Sota Fujii playing shogi. (Photo courtesy of Sota Fujii's family)

Books on the game are selling well at Sanseido and other bookstores in Japan amid the rise of Fujii.

Japanese Prime Minister Shinzo Abe said Fujii made history with the previous day's record-setting 29th consecutive victory.

Fans of shogi, or Japanese chess, celebrate a record 29th consecutive victory by Fujii.

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