The legacy program for the 2019 Rugby World Cup, to be hosted by Japan, was announced Sunday evening following the conclusion of the Asia Rugby General Assembly in Ulan Bator, Mongolia.

Impact Beyond 2019 is a partnership between World Rugby, Asia Rugby and the Japan Rugby Football Union that hopes to inspire sustainable rugby growth and attract one million new participants in Asia in addition to providing a number of social benefits.

"It's with immense excitement and pride that we launch this strategy for Impact Beyond RWC 2019 incorporating a vast number of projects to grow the game in Japan and across our continent over the next four years and beyond," Asia Rugby President Koji Tokumasu said in a press release.

"Asia Rugby has grown from our eight founding unions in 1968 to today's 30 member unions across our five Olympic sub-regions and I know I speak for all who have gone before me that the Rugby World Cup being awarded to our region and this Impact Beyond strategy reflects everyone's collective efforts over so many years to put Asia on the global rugby map and grow the game to our current levels and beyond."

Since 2009, when Japan was awarded the right to host the 2019 World Cup, playing numbers in Asia have risen from 356,000 to 562,000 in 2016, while a further 610,000 children participated in Get Into Rugby activities in Asia in 2016.

This mass-participation program will be at the heart of the participation targets, while other projects included in the Impact Beyond program include Asia One Million, the Japan International Cooperation Agency (JICA)-JRFU Scrum project, JENESYS exchange program, Sport For Tomorrow and ChildFund Pass It Back.

The targets include getting 200,000 active participants at all levels in Japan, one million new players in Asia, with a total of two million by 2020, a broadcast reach of 40 million viewers and growing the game globally so there are 11 million players by 2020.

In addition to getting a rugby ball into more people's hands, the legacy program is also aimed at achieving important social outcomes for poor communities.

Children and youth from disadvantaged communities across the region are given the chance to take part in organized sport -- often for the first time -- while being given valuable lessons in life-skills that they can then "pass back" to their communities.

"World Rugby's mission is to grow rugby globally and our strategic ambition is to attract, inspire and retain 11 million players by 2020 through a range of programs run in partnership with our regions and unions," said World Rugby Chairman Bill Beaumont.

"RWC 2019 offers a unique opportunity to do that in Asia. A truly sustainable legacy should be a central thought, not an afterthought when it comes to major event planning and the Impact Beyond 2019 program sets out exciting participation, coaching, administrative and fan-engagement targets for the world's most populous region by the time it hosts its first Rugby World Cup in 2019."